Mama Sloans’ kitchen (a.k.a me in my kitchen) started early this year, making jams, syrups and cordials with all sorts of foraged goodies. I gave one of my rhubarb and ginger jams as a birthday gift for my ‘friend’ (the word ‘friend’ said in a high pitched Inbetweeners manner-she will ‘get’ it). I had so much fun making the label for it, that I decided to make more for my Christmas gifts.
I used gouache and indian ink for my labels, a medium that I have been fond of since I first used it at art college. My first gouache illustrations were initially fashion illustrations which soon became 70’s characters that I invented, heavily influenced by my love of everything 70’s!
Since then, gouache and indian ink have been my first choice when making gift cards and such like. For my food label, I seem to have created some sort of corporate identity with the colours and logo – something that I will continue for future foody gifts!